Year Up + The Go Game

This month we were thrilled to join forces with Year Up to design a game for their annual fundraising gala. If you aren’t familiar with their work: Their urban job training programs use a high expectation, high support model to give urban youth experience in the workplace. In other words, THEY RULE.
The mobile game we designed encouraged attendees to earn points by interacting with Year Up students throughout the event. It was a fun opportunity to engage the gala participants and share personal stories about the Year Up experience. Plus it added a layer of healthy (read: cutthroat) competition. The strength of our economy relies on the work of organizations like this. And to this we say…GAME ON!